Providing products to the people of Newport who want to make more happen is what Staples does. But who Staples is as a company something much more important. Over the past 25+ years, the company has worked hard to build a powerful brand that people connect with, trust and believe in.
In their earlier days, Staples let customers know “Yeah, we’ve got that.” They could feel confident that whatever office supplies they needed, they could find at Staples. In the early 2000s, a new tagline was introduced: that was easy. These three simple words set Staples apart from the competition and signified that the company was about more than just selection; it was also about the easiest shopping experience possible.
And now? We live in a ridiculously busy world in which everyone is trying to do more & whether it’s starting a business, striving to be the world’s best teacher, or checking off a mile-long to-do list. While easy is still a big part of who Staples is as a company, their customers need more than just an easy experience and the usual office supplies to make their dreams a reality. They need Staples to be there with every product their businesses need to succeed, so they can make more happen.